Journal of Periodontology Display Advertising
The award-winning Journal is the premier advertising source for any company wishing to make a name for itself in the periodontal market.
The Journal of Periodontology, established in 1930 as the official publication of the American Academy of Periodontology, publishes original papers of the highest scientific quality to support practice, education, and research in the dental specialty of periodontology. The Journal also publishes communications such as case reports, case series, letters to the editor, and state-of-the-art reviews relevant to periodontology and related sciences.
Circulation
The Journal is published 12 times annually and mails the first week of each month. Total circulation is 9,000, comprising 7,000 members of the Academy and nearly 2,000 other paid subscribers, including general dentists, dental students, dental libraries, and research institutions. Circulation is verified by the publisher’s sworn statement and postal service records.
Closing Dates
Advertisements not previously accepted for publication in Academy publications must complete a screening review process. Allow at least 30 days prior to insertion order deadline for the review process.
2009 Display Advertising Rates
Black and White
| Earned rate* | 1 x | 6 x | 12 x |
| Full-Page | $2,125 | $1,980 | $1,830 |
| Half-Page | $1,280 | $1,145 | $1,002 |
Color
| 3 or 4 color | $1,640 extra |
| 2 color (process) | $925 extra |
| PMS (per color) | $1,100 extra |
* Earned rates are based on space accumulated within a calendar year. A spread counts as two insertions. Inserts count as one insertion per page. A business reply card counts as one insertion. Advertising in AAP News, the Membership Directory, or the Annual Meeting On-Site Program also count toward total insertions.
Premium positions *
| Position | Earned rate plus |
| Cover 4 | 35% |
| Covers 2 and 3 | 25% |
Opposite Table of Contents 1, 2, and 3 | 25% |
| Opposite Masthead | 25% |
| Opposite first editorial | 25% |
| Guaranteed right-hand page | 15% |
* Call or e-mail the Academy's Advertising Contact regarding availability. Premium positions are contracted on a yearly basis.
Specifications
| Size | Width | Depth |
| Full-Page (trim size) | 8 1/8" | 10 7/8" |
| Half-Page (vertical) | 3 3/8" | 10 3/8" |
| Half-Page (horizontal) | 7 1/8" | 5" |
- Bleed 1/8" on each side
- Live copy must be 1/4" from trim.
- Inserts must include 1/8" head trim, foot trim, thumb trim, and grind off.
- Body: 50 pound Somerset Matte
- Binding: Perfect
- Cover: 8 Point Sterling Ultra
Production services
- Typeset text — $300
- Typeset tagline — $100
Digital requirements
- Macintosh or Windows: 95/98; NT/2000
- QuarkXpress
- InDesign
- FreeHand
- Illustrator
- Photoshop
- FrameMaker
- Microsoft Word (B/W only)
- PageMaker
- Corel Draw
Include a printout of disk contents and label all disks clearly with company name, month of publication, and ad title.
- Supporting images and fonts must be included in native applications. Include an Adobe PDF as a match file.
- E-mail—Provide file names and compress files before transmission.
- Include color proof with materials.
- FTP site—Call or e-mail the Academy's Advertising Contact for details.
All efforts are made to preserve advertising materials; however, publisher is not responsible for lost or damaged materials after publication. All materials will be destroyed six months after publication unless advertiser requests in writing that materials be returned.
Advertising Contact
For more information about advertising in the Journal of Periodontology, contact:
Todd Goldman
The Goldman Group
P.O. Box 270
Lutz, FL 33548
Phone: 813-949-0054, ext. 222
Fax: 813-433-5181
E-mail: todd@ggpubs.com
Web site: www.ggpubs.com
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